About Nikon Cameras

Nikon Digital Cameras: High Tech Tools for an Artist

Nikon Digital Cameras

Why do people take photographs? Photography is a creative process for making memories last. The quality of the camera certainly effects the image outcome, but that is secondary. Serious photographers crave an experience as much as producing unique images. One company that makes photography enjoyable is Nikon. Photographers of all levels have come to appreciate the attention to detail this company puts into all of its products. Why take a picture?, to capture the essence of a moment.

The company began in Japan, under a government mandate to form an optical company to supply the military with high end optics. On July 25, 1917, the Japanese Optical Industry Company came into being after a merger of three separate entities. In 1919 German optical engineers were convinced to join the company, arriving in Japan, two years later. The goal was manufacture optical equipment such as telescopes, microscopes, binoculars and range finders for the Japanese Imperial Navy. By the 1930’s the company began to branch out, manufacturing lenses for other camera companies.

Nippon Kogaku (Nikon) rapidly became one of the largest optical industries in Japan. After WW II military equipment was illegal to produce. Nikon began to produce cameras along with their lenses. In 1948 Nikon produced the first Range Finder Camera, too pricey for domestic and export markets. American photojournalists began using and recommending Nikon products, which brought the brand to America. Nikon’s gradually gained strong branding overseas. The results were that Nikon became one of the top manufacturer of cameras and lenses.

In 1959 the company produced their first single lens reflex camera, the Nikon F. This camera is the foundation for the current Nikon digital camera. Photographers unlike other artists demand precision from their tools. Nikon digital cameras are some of the most advanced in the industry. Photographers can take shots with confidence, knowing the equipment has been tested by the top minds in the field.

Nikon’s product range is impressive from cameras to high end precision manufacturing equipment. All divisions maintain a rich tradition for excellence. Nikon is a leader in the innovation within the optics industry. The emphasis of the company has always been on optics. A Nikkor lens is coveted among professionals worldwide. Nikon has lenses for every photographer, providing a wide range of focal points. All Nikkor lenses are manufactured with the company’s tight quality control. A Nikkor lens can be found for any Nikon digital camera.

Nikon introduced their first digital single lens camera in 1999, the D1. The D series ranges from amateur to professional in quality. Hobbyists appreciate the ease of use these camera’s present, nearly as simple as a point and shoot camera. Professional photographers enjoy the advanced features. The D3000 is a great camera for the serious hobbyists. A professional amy opt for the D4 or D3x. Nikkor, the lens division for Nikon, produces a wide variety of optics for both levels. The Coolpix line, designed for the average consumer, are compact point and shoot cameras. Nikon has entered the compact system camera market with the introduction of the Nikon 1. It has a small form factor, with interchangeable lenses for every focal point. Overall a Nikon digital camera is highly valued, evidenced by a nearly 12 per cent market share and a solid number three spot in shipments delivered.

Nikon’s trademark phrase is Nikon at the heart of the image. Images are the lifeblood of photography. Interpreting the moment, capturing the essence of life is the artistic part of photography. The company understands what photographers want, whether a beginner or seasoned professional, it is photos that shine. A Nikon digital camera is the perfect tool, a nice balance between elegant design and practical functionality.

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