About Olympus Cameras

The digital photography industry continues to explode in popularity as standalone digital cameras get increasingly sophisticated and high quality, while even smartphones and tablets now take pictures that are several megapixels in size. Though many digital camera manufacturers had to be dragged out of the past and into the digital present, Olympus was one of the few companies that was actually on the front lines of digital innovation at the beginning of the 1980s.

Olympus is responsible for a large chunk of today’s Digital SLR photography industry, and is a well-regarded name even in point-and-shoot digital cameras that have become a mainstay among consumers around the world. Its innovation and commitment to quality has positioned it as a financially successful, and perennially innovative, photography enterprise for nearly a century.

A Look Back: Olympus and the Rise of Digital Photography

There are few companies who, in the early 1980s, saw the radical changes that would be coming to the marketplace just over a decade later. One such person was Tsuyoshi Kikukawa, an Olympus engineer who would eventually rise to become the company’s president. It was Kikukawa who foresaw the coming digital revolution in photography, and he soon began pressing the company to create digital SLR products that would be able to compete when the products when mainstream.

The company’s research and hard work paid off, and its first digital SLR camera hit the market in 1996. It boasted twice the resolution of rival digital cameras, and became one of the company’s bestselling items at the time. Since then, Olympus has developed its camera technology in a major way. Digital SLR has always been its biggest seller, but the large number of point-and-shoot cameras offered by Olympus has made the company’s name a household mainstay.

At the beginning of the present decade, Olympus began to create an innovative line of “Tough Series” digital cameras that could withstand anything from unexpected water to a long fall onto the ground. They’re popular among nature enthusiasts and the clumsiest photographers around the world, and are easily one of the company’s newest bestsellers.

The future of Olympus looks quite bright, with a more robust R&D operation and better selling products than competitors like Kodak and others. Its early foray into digital paid off, and its products today are among the best on the market.

Digital SLR: The E-5 Remains a Coveted Tool for Professionals

Olympus has been in the DSLR business for nearly two decades, and that has given its E-series digital SLR line time to flourish in the face of increased competition. Today, the company offers its E-5 digital SLR series for sale to hobbyists and professionals around the world. The camera features a 12-megapixel sensor, 720p video recording, and a 3-inch swivel LCD that sets it apart from the competition.

With a number of lenses and flashes available for the device officially from Olympus, the E-5 is one of the most well supported cameras offered by any major camera company. It’s also one of the highest qualities in both picture quality and build quality.

The Point-and-Shoot Olympus Digital Camera: A Gateway to Great Photos

Even though Olympus has made its name by crafting one of the leading digital SLR cameras on the market, the company hasn’t forgotten that the key to success in any industry is catering to the average consumer. The average photographer is looking for a quick, point-and-shoot camera that can easily take high quality pictures and record HD video.

With more than ten such cameras in its regular lineup, Olympus offers just what every customer needs. Budget-friendly models come in smaller sizes and lower megapixel ratings, while high-end models feature camera sensors similar to that in the DSLR model and present stunning designs to end users.

Without a doubt, Olympus is one of the best companies for point-and-shoot digital cameras on the market. With an Olympus digital camera, consumers will find brighter colors, sharper photos, and better picture quality, with every picture taken.

A Leading Innovator in Modern Photography

Buying an Olympus digital camera is like buying a finely crafted piece of history. The company was among the first to bring traditional point-and-shoot cameras to the mass market in the 20th century, and was an innovator at the beginning of the DSRL revolution just under two decades ago. Today, the company is aggressively expanding its digital camera lineup while continually improving its technologies to ensure the best pictures every time. It’s a winning strategy that has led the company to better success each year in its history.

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