About Sony Cameras

Sony Digital CamerasThe Sony consumer electronics empire is one that has grown to include everything from stereo receivers to Android-based smartphones and ultrabook laptops and, somewhere near the middle of that spectrum, the digital camera. Sony Cameras is actually one of the most storied brands in digital cameras, having released the first of its models in the early 1980s. Though it wasn’t a truly digital device, it laid the groundwork for a strong market position over the course of the next three decades.

The Mavica: Sony’s First Foray into Digital Imaging

Sony’s first imaging product with a hint of digital prowess was its Sony Mavica digital video recorder, first released in 1981. The device used all analog parts, but recorded video onto a 2-inch removable disk that could then be transferred to other devices, such as an early personal computer. The Mavica brand name would remain essential to the company over the course of the next two decades.

In 1997, Mavica was transitioned to become the company’s line of consumer-focused digital cameras. The cameras took pictures roughly 1.3 megapixels in size, and recorded those pictures onto a 3.5″, 1.44MB floppy disk. It was the most unique camera of its time, and led to the company’s success in digital imaging.

Following the Mavica line, Sony embraced full digital technology and smaller removable media when it unleashed its Cyber-Shot series for consumers toward the beginning of the 21st century. The cameras were far more compact than the Mavica line, and offered removable storage via SD, XD, and Sony Memory Stick options.

Professionals have been well provided for by Sony’s innovative technology with the Sony Alpha series of digital SLR cameras. The brand was first released in 2006, and is Sony’s only line of cameras that uses the Konica Minolta series of technologies developed by an independent Japanese technology company. A smaller, more affordable Alpha NEX line of cameras was released a few years later, with the goal of bringing budget-constrained hobbyists into the fold.

Cyber-Shot: The Industry Standard for Powerful Consumer Photography

The Mavica was Sony digital camera, but it proved to be a bit too bulky for a long-term solution. Instead, Sony discontinued that line in favor of Cyber-Shot. The cameras sold to consumers as part of the Cyber-Shot line use Paul Zeiss lenses that are generally trademarked in terms of their design and technology. They provide unique, and industry standard, focus, resolution, and quality.

Sony’s Cyber-Shot models are broken down into low-end, mid-range, and high-end options. High-end customers are served by the company’s R Series, which features state-of-the-art optical sensors and large LCD panels for easy picture taking. For mid-range consumers, the T Series offers a slim form factor, durable design, and slightly more affordable pricing without a big sacrifice in picture quality.

Finally, the W Series is Sony’s entry-level line of cameras that is perfectly designed for budget-conscious consumers and those who are just making the transition from traditional film cameras. With extremely easy operation and affordable pricing, these models are a great buy.

The Alpha: As Dominant as its Name Implies

Of course, no digital photography operation would be complete without a digital SLR camera that could make professionals stare, gawk, and think of all the things they could do with it. That’s exactly what Sony’s Alpha camera was designed to do. The Alpha DSLR camera has one of the most innovative and high-quality sensors on the market, and comes in a more compact form factor than competing models.

The Alpha NEX is another strong Sony digital camera SLR model, sold by Sony as the true compact camera for professionals. It pairs a robust camera sensor and interchangeable lenses with a lighter weight and a form factor that is overall much smaller than the traditional Alpha DSLR model.

The Sony Digital Camera: A Source of Continued Innovation and Quality in the Industry

It should come as no surprise that Sony’s digital camera products are some of the most innovative and high quality in the industry. The company has, after all, been associated with some of the most enduring brands and products in consumer electronics. From the Walkman to its Memory Stick technology and beyond, Sony has been an innovator at every turn. Look for that record to continue as Sony methodically improves consumer and professional photography long into the future.

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